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Heard of the new FLATFORM? (No I don’t mean platform!)

0 Comments 13 November 2012

PinExt Heard of the new FLATFORM? (No I dont mean platform!)
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chanel derek lam prada fendi flatforms 300x85 Heard of the new FLATFORM? (No I dont mean platform!)Flatform! Yes, it sounds ridiculous. Almost ‘fugly’. But I have to say I like this look. And more importantly my feet love this look. Height is not compromised and the comfort factor is a winning draw-card. So, what is a flatform? It is a hybrid of a ‘flat’ and a ‘platform’. A shoe that has a flat platform which adds inches of height without the extra pitched high heel. It is an interesting take for the platform, that has exerted its prowess for several years now. The flatform first showcased last season on the designer runways. This season it has trickled down to mainstream streets. Not for everyone, but the look has certainly gained more momentum.

flatform spring 2011 0 300x260 Heard of the new FLATFORM? (No I dont mean platform!)
flatforms 300x286 Heard of the new FLATFORM? (No I dont mean platform!)

The flatform is ideal for everyday use as it gives some height without the effort and pain of high heels, and without the overdressed look of platforms or wedges. Pair with this seaon’s pastels, summer frocks, cropped chinos, dark skinnys or high waisted denim shorts. ShoeSales.com.au kicks off the season with this exclusively designed flatform, KYLIE. Featured in a summery green and lilac print, as well as our best selling navy nubuck combination. Stay tuned as more exclusive ShoeSales flatform styles will be arriving soon. Practical and fashionable.

Miss S xxoo

DSC 0085 2 300x199 Heard of the new FLATFORM? (No I dont mean platform!)DSC 0074 2 300x199 Heard of the new FLATFORM? (No I dont mean platform!)i14443 gwyneth paltrow for modern preppy ad campaign by lindex spring 2012 photoshoot 001 766x1024 Heard of the new FLATFORM? (No I dont mean platform!)

Author

By - who has written 117 posts on ShoeSales.com.au Blog.

I have been shoe-obsessed for the greater part of my life! From stick figures with elaborately illustrated heels as a child, to my first part-time job in a shoe boutique, to a Cinderella tale of marrying into a 'shoe' family! I was a destined cobbler. The last 20 years have been dedicated to footwear design. I blend my knowledge of colour, material and form to create silhouettes that evoke glamour and elegance. I draw every sketch, select materials and finalise each construction detail that produces all ShoeSales.com.au shoes. I do this with passion - appealing to conservative, eclectic and adventurous personalities and tastes. My philosophy “give a girl the right pair of shoes, and she can conquer the world!” Google Plus

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